May 15, 2012
Do we look stupid?
I just read a blog that gave me 11 tips for how to write a blog.
Really?
And here I thought writing a blog had to do with content, information, interesting chatter…
OK, so I’m naive. But it got me thinking about the stupidity of advice. Sure, I can give you 10 tips for writing direct mail. But if you don’t understand the very essence of direct response theory, the tips are not going to make you a great direct mail writer. A formula isn’t the answer.
So why do I write a blog?
Well, honestly… I do it for myself.
Everyday I run into interesting (and not so interesting) ideas. Writing a blog helps me to organize my thoughts into a semi coherent group of ideas. It helps me wrestle with some of the challenges inherent to the hard work of marketing. And, maybe some of the ideas interest you too.
Writing a blog protects me from becoming redundant — because saying it “out loud”, as it were, forces me to think.
Giving me a stupid list of ideas of what to write in the blog seems to preclude an intelligent conversation.
If you need a list of ideas to inspire your to write, maybe you shouldn’t be writing.
OK…. I got it out…. it’s done… I’m good now.
With the naked simplicity of advertising
we are committed to tell the truth
to people who need to know
in places they frequent
in ways that meet the client's goals.
