Try going Barefoot: Simplicity of Brand

DATE: February 18th, 2016

Yes, we wear shoes to work.

Sneakers (running shoes), pumps, heels, Sorrels…. We’re not fussy. But people check. And then they ask: “Why Barefoot?”

So here’s the thing.

In our past we worked with complex agencies named in honour of the last name of the partners. We wanted something new and fresh. We also noticed that huge fees and less creativity came alongside the partner-named agencies. At least that was our experience.

So we wanted to be naked – our fees transparent, our creativity fresh.

As we considered the politically correctness of sheer nakedness (remember, this is almost 20 years ago), “barefoot” struck us as the most viable nakedness.

“Barefoot” also expresses the simplicity we strive for.

There is brilliance in simplicity. You cannot truly simplify your message unless you truly understand the message and the audience. Our job is to help organizations that become myopic in their own brand rebuild the strength of their own simplicity.

So while we long for moments of curling our bare toes in the sunny, sandy beaches not located in Canada in February – we are energized by the sheer joy of going barefoot.


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