Striving for Second Place

DATE: July 26th, 2017

Global brand equity is measured — Apple is #1, valued at just over $178 million. Google, Coke and Microsoft fall into place as second, third and fourth. But maybe first place isn’t the best place to be.

Charlotte Roger’s celebrates 6 global brands that are sitting pretty in second place. The twist?¬†Each one is leading the global brand growth world-wide…. maybe second-place is a good place to be!

Which brands are winning the global head-to-heads?

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