Barefoot Insiders

Barefoot insiders is our way to share insider knowledge on marketing, social media, and fundraising. We uncover hidden opportunities, discuss innovative strategies, and help lead you to success in the digital landscape.

Barefoot 25th Anniversary

Barefoot is celebrating 25 years of service to nonprofits and small businesses, providing creative marketing strategies and campaigns. Our team is passionate about transforming the way you work by providing digital tools that are intuitive, customizable and efficient, including Barefoot Web Builder and Donor Builder.

Saying Hello to Google Analytics 4

With the shutdown of Google's Universal Analytics product looming, we have written an extended walkthrough of how to get around Google's new interface for Google Analytics 4.

The Complex Dance of Fundraising

We've been thinking a lot about the intersection of traditional direct mail and brand…results clearly show the importance of strong brand in acquisition and long term donor engagement. Direct mail is strong, but it's stronger when the brand resonates. Read what we've been thinking about...

Philanthropy: Ken Gibson

We invited Ken Gibson, executive director of The Mission to End Leprosy, to share his thoughts on philanthropy.

What does your brand say about you?

In today's world, a brand defines a product or company, and it sets them apart from others. It requires deep introspection, commitment, and consistency. Visuals should align with the brand's message.

10 Core principles of fundraising

A fundraiser’s task is to inspire leaders of all segments of society to do something together that would be impossible on one’s own. This is what we do as fundraisers – we not only imagine a better world – we make it happen.