Bloopers rule

This summer Neopost launched a series of business machines that are smart and intuitive — the next step forward in connectivity.

They challenged us to produce a launch campaign that would not only intrigue clients and potential clients, but also intrigue the sales team. As we all know, the sales team is a tough crowd. The campaign needed to be clever, attention-getting and attention-keeping and give a good overview of the fundamental differentiation of the product.

Ultimately, mail machines are boring.

So we thought we would spice it up a little. We found the perfect little business man — just 5 years old, but clever enough to use the intuitive, smart design of the new business machine series. Our 5 year old had a couple of advantages over the usual 30 something executive.

First of all, a regular user of webkins, Ninetendo DS, the Wii and play station, he already had intuitive digital environment figured out.

Secondly, he was not at all confused the the overall point of the machine. Within seconds, with no clues or hints, he could describe the purpose and function of the Neopost mail machine. In his own words: “You put the paper in this end and it comes out in envelopes with stamps on that end.”

Finally, he was filled with curiosity and fun. Unlike his adult counterparts, he didn’t think the idea of a mail machine was boring at all — he thought it was pretty cool that it could do all that!

Take a look at the ads at:

and

and

For just a bit of fun, we couldn’t resist putting together a blooper tape….

Neopost is excited about the reports. The series of Smart commercials and collateral has, unlike the Jays, hit a home run.

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