Working for Orphans and Widows

MotherCare Campaign


The Brief:

  • Engage grandmothers and mothers to partner with mothers in vulnerable communities
  • Develop a Canadian campaign to raise awareness and monthly donations
  • Utilize multiple channels for an integrated campaign
  • Reach community groups like rotary, churches, schools and others

Barefoot Creative’s Solution

Together with WOW, we imagined the MotherCare campaign concept and themes to speak to their target audience and created every component to match, including video, social media and print components.

The unique package helps Canadians feel connected to African families by filling a bag with essential medical supplies for a new mom and a donation which would then be shipped overseas. The campaign materials encourage doing this event as a group which has proved to increase repeat donors.

Barefoot Creative

Mailing Address: 50 Kent Ave,
 ON  N2G 3R1 


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