Light Bulb with Plant Growing Inside Kevin Hawley

Barefoot Insiders

Barefoot in the news…

Huge thanks to Brent Davis, Kitchener Record journalist, for the article.

Marketing firm plants its feet in the nonprofit sector

NEWS Jul 25, 2017 by Brent Davis Waterloo Region Record

BRESLAU — Gayle Goossen and Kevin Hawley understand the power of a story.

“The human story is always the most poignant,” says Goossen, who co-founded the marketing firm Barefoot Creative with Hawley nearly 20 years ago.

The business, now based in Breslau, caters to a diverse client base, with work for companies like Culligan, BlackBerry and Royal Homes in their portfolio.

But a large portion of their work falls in the not-for-profit sector, where compelling accounts of what a charity does, and who it touches, often lie at the heart of successful messaging.

Pursuing those stories has taken the pair and their team members far from their home base in Waterloo Region, to places like India, Guatemala, and across Africa.

“One of the most important resources a nonprofit has is the stories of their work,” Goossen says.

“Without those resources, your marketing is empty,” adds Hawley.

With them, the Barefoot team has built powerful campaigns across multiple platforms — print, web, social media — that capture hearts and draw people in. They’ve counted Ten Thousand Villages, UNICEF, the Canadian Cancer Society and Ray of Hope among their clients.

Barefoot Creative’s own story has its roots in the not-for-profit world, too.

Goossen and Hawley met when they were both working for World Vision in the 1990s, Goossen serving as creative director and Hawley, an Art Director.

Read the article here

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