Barefoot Insiders

10 Steps for Successful Donor Acquisition

If only it were that easy. 

I wish it was. 

But acquiring new donors is as complex, rewarding and exciting as building strong and healthy friendships...

Read more

The COVID Factor: How Major Donor Giving is Changing

On March 11, 2020 the world changed.

We were transfixed by COVID-19 (Coronavirus disease of 2019).

On Tuesday we went to our offices, met with partners, the 401 was backed up – just like normal. Costco had plenty of toilet paper and the bright yellow packages of Robin Hood flour stood at attention on the shelf at the grocery story. Who knew people would stockpile toilet paper and Robin Hood would run out of bright yellow packaging?

Charities are feeling the brunt of the crisis, especially those dependent on events...

Read more

What the Heck?

A very smart colleague of mine asked a key question: “With 400 content management systems available, why did you develop a unique content management system?”

“What the heck,” I replied, “You’re right – we’re totally aware of non-profit and small business love of Word Press, but here’s the core reasons we think Barefoot WEB is a much needed solution for non-profits and small business.” 

Barefoot WEB is not our idea: it comes directly from our clients. Here’s what they say...

Read more

COVID: the old normal

10 fundraising specialists gathered virtually.  

We asked them: What has COVID taught you? 

Here’s what we learned: 

1. People continue to give
2. Personal phone calls are wildly successful
3. Mail works
4. Treating donors like people increases giving
5. Organizations with good stewardship strategies continue to thrive (yes, thrive) 

Read more