Barefoot Insiders

 
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As an insider, you receive white papers, fundraising insights and opportunities to participate in surveys to understand the trends in fundraising today.

Brand — How do people see you?
October 16th

Brand — How do people see you?

Here’s a fun — and powerful — example of the power of brand. See how top brands and their logo are perceived by their audience.

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eMail Marketing… seriously
August 28th

eMail Marketing… seriously

Well — does it work or doesn’t it? 8 experts all agree: Done right, email marketing DOES work. Here’s what they say...

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Our attention span — shorter than a goldfish
July 22nd

Our attention span — shorter than a goldfish

In a world where a goldfish has a greater attention span than a human, where there are 500 million 140 character tweets flung out a day and Google is considered by most young people the only research tool – well, we need to understand that unless people are doing academic research or immersing themselves in a subject, advertisers need to hone their messages to smart, short, snack-sized bits.

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Mobile First… think differently
July 18th

Mobile First… think differently

And of that 40%, while mobile “friendly”, they are not designed for mobile first. Which, in general, means they can be read on a small screen but have not been designed for optimum small screen experience.

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Barefoot in the news…
June 27th

Barefoot in the news…

Business partners Kevin Hawley and Gayle Goossen head up Barefoot Creative, a marketing firm housed in the Zeller farmhouse in Breslau. – Brent Davis, Record staff

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GAME: Communication Strategy
June 15th

GAME: Communication Strategy

We had a client who told us that every morning he sat in front of his computer and, before he touched his keyboard, he whispered: “Let the games begin.”

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