Barefoot Insiders

July 22nd

Prime Days - Are Charities Smiling?

Well, not Canadian charities… AmazonSmile is an interesting investment of Amazon into a customer building customer experience that says: “Hey, Amazon is a really cool company.” If you are a US charity and if you use a computer to purchase and if you are a Prime member. So the program eliminates nerly 50% of Amazon’s customers right off.

For the charity? Well, not so much.

October 16th

Brand — How do people see you?

Here’s a fun — and powerful — example of the power of brand. See how top brands and their logo are perceived by their audience.

August 28th

eMail Marketing… seriously

Well — does it work or doesn’t it? 8 experts all agree: Done right, email marketing DOES work. Here’s what they say...

July 22nd

Our attention span — shorter than a goldfish

In a world where a goldfish has a greater attention span than a human, where there are 500 million 140 character tweets flung out a day and Google is considered by most young people the only research tool – well, we need to understand that unless people are doing academic research or immersing themselves in a subject, advertisers need to hone their messages to smart, short, snack-sized bits.

July 18th

Mobile First… think differently

And of that 40%, while mobile “friendly”, they are not designed for mobile first. Which, in general, means they can be read on a small screen but have not been designed for optimum small screen experience.

June 27th

Barefoot in the news…

Business partners Kevin Hawley and Gayle Goossen head up Barefoot Creative, a marketing firm housed in the Zeller farmhouse in Breslau. – Brent Davis, Record staff

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Prime Days - Are Charities Smiling?

Brand — How do people see you?

eMail Marketing… seriously

Our attention span — shorter than a goldfish

Mobile First… think differently

Barefoot in the news…

Barefoot Creative’s ShortBooks are a quick introduction to important strategies. Explore the topics a little deeper with our insights.

If you’d like to talk more about your strategies and specific situations – give us a call.

BRAND

Your brand is more than an icon, it's the definition of your personality and the reason donors choose to partner with you.

FUNDRAISING

Discover how to communicate with your audience to develop long-term relationships and loyal giving.

DIGITAL

Digital marketing is growing and changing rapidly. Barefoot Creative can ensure you have the tools to compete in today’s market.

Please keep me informed and send me a hard copy set of the Barefoot Creative ShortBooks.

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