Barefoot Insiders

Wanna Buy a Goat?

Well, it started with a goat. 

Actually, it didn’t. It started with a heifer. Heifer International began a Christmas tradition that offered families living in poverty a cow. The milk produced is a necessary source of protein and calcium for children. Excess milk can be sold, giving the family a modest income. 

Today you can provide chickens, geese, ducks, rabbits, water buffalo, sheep, bees and, yes, goats. 

Today, charities across the world have caught on to the power of Holiday Giving in the form of a lovely gift catalogue. 

So, you may ask, are we too late in the game? 

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Translating Data into Donors

Your data tells an intriguing narrative. Understanding your unique story helps plan for the future and build stronger and more sustainable donor relationships. 

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Barefoot PROJECT...Getting it done.

Once upon a time, when paper and pencils were not redundant, I went to a full day conference on “How to use my nifty new Day Planner.” I had my brand-new planning system fastened into my leather carrying case. 

I apologize to anyone who was born after 2000… 

We learned which coloured dots to use for birthdays, anniversaries and important engagements. We learned we should spend 10 minutes every day planning our day. We learned to check our planners to figure out how to work around appointments and meetings. Remember, we didn’t have a smart watch to remind us. We learned to list our tasks according to priorities, using 1, 2, 3… no more choosing which one is the most fun. 

It was a pretty fun day. (I may have lapsed into occasionally sarcasm)

Then, at the end of the day, my friend dropped a bombshell...

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10 Steps for Successful Donor Acquisition

If only it were that easy. 

I wish it was. 

But acquiring new donors is as complex, rewarding and exciting as building strong and healthy friendships...

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