Barefoot Insiders

Digital Tools #2

How you collect, use and report on your donor data is essential to your organization’s long-term success. In Canada, only 67% of non profits use donor relationship software. The software conversation is complex and, I admit, confusing. Figuring out the right match for you is a bit like solving a Mensa puzzle. 

Here's the clincher: the data you collect is one of the most valuable assets your organization has. It must be organized and analyzed, helping you build authentic relationships with donors, supporters and partners. 

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Digital Tools #1

When we meet with prospective web clients who are looking for ways to better engage with their audience, we start with a key question: What is the purpose of your website?

We’re not surprised when we don’t get a clear answer to what seems to be a simple question. Websites are complex and can be used for a variety of purposes. 

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Myth #4: Courier (the font) is magic

As you may expect, this is false.

It may have been true in 1970 when the typewriter was still a known tool. But today? Maybe not. 

For decades people have misinterpreted direct mail principles. They have tossed the foundations of marketing and communications and used a list to check off elements of success. The list looks something like this: 

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Myth #3: If we build it, they will come

This too is FALSE

But wouldn’t it be nice! 

As we shift into a new landscape of digital engagement we need to understand the habits of our audience. COVID-19 has given us a heavy nudge to the realization that the web is a powerful tool. 

But building a static website will not transform your engagement with donors or help you find new donors. 

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